Rent Software Cut Piracy

Pay-per-use model relieves pressure of buying costly programs By Daniel Ng FOUR in 10 computers in Singapore are running pirated software, according to a recent survey by industry watchdog, Business Software Alliance (BSA).  And this is happening despite a tougher Copyright Act, awareness campaigns on intellectual property and adverse publicity for companies found guilty of using illegal software. Even more startling is the forecast that it could take another four, possibly five, years before we see illegal softwareuse in Singapore move closer to three in 10 computers. The IT world is iconoclastic, one of accelerated change and often defying traditional business conventions.  Is it possible then that piracy in this new world requires an equally new  world solution?  Are we trying to solve a new-world challenge with an old-world mindset?  Many businesses, especially small and medium-sized firms, readily acknowledge the need to embrace information technology but find the cost of owning it prohibitively expensive. Unwilling to consume capital on hundreds or thousands of copies of the same software, some businesses enter into labyrinthine negotiations on software prices based on rights of usage and on categorising employees as task-based or knowledgebased workers.  Others do not even attempt to negotiate a cheaper way of running software legally. They simply resort to illegal copies.  The current model of buying software and incurring capital expenditure with no measure of how efficiently that software will be used, or of how that investment might be maximised, leaves businesses vulnerable to an uncontrolled and unmanageable expense. Accessing software on a pay-per-use basis, on the other hand, transforms a depreciating capex (capital expense) item to a controllable opex (operating expense). In this model, businesses know exactly what they get for what they pay, not unlike telecommunications or utilities costs. Pay-per-use gives control back to business owners and if the customer is truly king, then surely that is where it belongs.  More importantly, the model answers a common business refrain to use and not have to own software.  The simplicity of pay-per-use eliminates the need for tedious negotiations over rights of use. It enables businesses to stay focused on their core competence, leaving the task of managing IT resources to the experts.  Pay-per-use removes an oft-cited reason businesses run the risk of using pirated software — the heavy upfront costs of purchasing original software.  The utility model of selling software is technologically feasible today but it presents a challenge to the decades-old, sometimes monopolistic way software vendors have dealt with their customers.  Perhaps the time is right to change the status quo.  If whistle-blowers in Singapore have 20,000 reasons to become BSA informants, software vendors who make up the BSA have at least 20 times 20,000 reasons to introduce software on a pay-per-use basis to the business community here. The writer has been in the ICT industry for 22 years and has served many multinational companies. (Source : Copyright 2006 MediaCorp Press Ltd.  Article first appeared in TODAY, Tuesday, June 6, 2006) ROCKEY Software dongle with date and time control  feature, suitable for rental software, also can be use to control as  numbers of software execution. Flexible and affortable software licensing reduce software piracy!  Rockey.com.my Contact details Website : http://www.rockey.com.my  Contact Email : sales@rockey.com.my Support for ROCKEY: support@rockey.com.my Download page: http://www.rockey.com.my/dl-rockey-main.php  Phone : +603-8996 8225 Fax : +603-8996 7225 Categories : Software, Technology, Software Security, software copyright protection, software intellectual property (IP) protection Tags : software dongle, software protection, software license protection, encryption tool, software anti debugging tool, software license dongle, control software copy, USB Dongle, Software USBDongle, affordable dongle, strong encryption dongle, cost effectivedongle, low cost usb dongle, software dongle which no need to install driver, , Anti Piracy Software Dongle Key Supply, Software Copy Protection Dongle Key Supply, Anti Piracy Software Lock Supply, Software protection locks, software protection dongles, Software Protection Dongle, Software protection locks, software protection dongles, antipiracy dongle, Antipiracy locks, dongles, security key, security dongle,

ROCKEY news on the prlog again!

original latest press release can find here

The title of the this new ROCKEY security dongle's press release are "Software Protection Products From ROCKEY Fuels Advocacy For Software Licensing To Stop Piracy"

Introducing ROCKEY4ND Software Protection Dongle- best selling cost effective but features rich anti piracy dongle

ROCKEY4 is an advanced software protection system that attaches to the parallel or USB port of a computer.

ROCKEY4ND is our latest enhanced version of the most popular ROCKEY4 model. The development of ROCKEY4ND is base on our customers' suggestions together with our market study. This new model will definitely added stronger momentum to make ROCKEY4 ahead of other similar products in the market.  

New Features are:-

Driverless
Completely plugNplay without the need to install any device driver, the supported Operating System (Win98SE/ME/2000/2003/XP/Vista 32 and 64bit /window 7 32 bit and 64bit/Linux/Mac OS) will recognize ROCKEY4ND as an HID device in the system. Perfect solution to eliminate potential end user technical support issue arise on device driver. This feature was clear a lot of software developer nightmare for dongle support issue, they just focus on the software development, ROCKEY4ND take care their software security also minimise the support possibility.
Bigger Memory
ROCKEY4ND come with total 1K User Data Zone, i.e. 500 bytes high memory where can be read/write with Basis Passwords (P1 & P2) and 500 bytes low memory where it can only be read/write with Advanced Passwords (P3 & P4).

More Modules
ROCKEY4ND has increased its Module Zones from previously 16 Modules to now 64 Modules, i.e. you can now protect upto 64 software modules/products with a single ROCKEY4ND.

More Algorithms
ROCKEY4ND come with upto 128 User Definable Algorithms which will allow developers to include more comprehensive security algorithms as they wish.

64-bit Protection
ROCKEY4ND provides protection not only for 32-bit applications running on 64-bit Operating System, but also for 64-bit native applications.

100% Compatible with Old ROCKEY4
ROCKEY4ND can be seamlessly migrated from ROCKEY4 without the need to modify source code. All the APIs are same except the dll/lib files, what you need is just to replace the new dll/lib files.

Should I Consider Upgrade to ROCKEY4ND?

Best Choice for New ROCKEY4 Customers

For any new customer who interested to try ROCKEY4 Standalone models, definitely ROCKEY4ND is the best choice among ROCKEY4 Standard and ROCKEY4 Plus. New customer should use ROCKEY4ND from the start unless customer also need LPT model for end users using older version of Operating System that do not support USB port.

Consideration for Existing ROCKEY4 Customers

However, for existing ROCKEY4 customers, you can still consider whether you should make such changes on your future order with below consideration:-

USB Model only - If you are using USB model only since ROCKEY4ND is only available on USB model. You shouldn't consider upgrade if you are currently using mainly LPT model.

Extensive Use of Memory - If you make extensive use of ROCKEY4 Internal Memory for your protection implementation. ROCKEY4ND come with bigger memory even if we compare it to ROCKEY4 Plus, i.e. 1K User Data Zone, 64 Module Zones, 128 User Define Algorithms.

Convenient of Driverless option - If you prefer a more user friendly and convenient implementation of ROCKEY4ND, completely PlugNPlay without any device driver installation needed. Indirectly, this will eliminate potential end user technical support issue arise from device driver problem.

How Do I Start?
To evaluate ROCKEY4ND, you can either start ordering the following developer kits specially designed for evaluation purposes, or request 1 or 2 ROCKEY4ND in your future ROCKEY4 order.

To know more about Software Licensing Protection & ROCKEY4ND, please visit http://www.rockey.com.my

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Rockey.com.my is a trusted official info website and oldest online store specializing in software licensing protection on ROCKEY dongles. Being the best selling Dongle around Asia, ROCKEY promise to provide better products to the market.

Minor Content Updated 3/8/2011

Original and past article posted by year 2008 could found at here

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Rockey.com.my Contact details

Website : http://www.rockey.com.my 
Contact Email : sales@rockey.com.my
Support for ROCKEY: support@rockey.com.my
Download page: http://www.rockey.com.my/dl-rockey-main.php 
Phone : +603-8996 8225
Fax : +603-8996 7225
Categories : Software, Technology, Software Security, software copyright protection, software intellectual property (IP) protection
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common questions for ROCKEY dongle: 

Why you need to protect your software copyright and use the rockey?
you might not know, your software income might increase double even more once your get protected and you might never know what /how those bad people act on your software. The most common are  cloning the harddisc of course clone your licensed commercial software as well. but using ROCKEY make you hassle free by focus on how you expand your software business and features but not worry for people illegal copying your software and so on.